Crisis at the Bally Wedding Dress Company (En Francais) |
作者姓名:Jiqing Zhu; Paul W. Beamish; Lu Yun; |
商品類型:Case (Field) | 商品編號:9B15MF117 |
出版日期:2017/12/15 | 內容長度:8 頁 |
Capitalizing on low-cost manufacturing in China, Bally Wedding Dress Company (Bally) had grown quickly by exporting inexpensive wedding dresses to customers in Western countries. However, due to a rise in labour costs, currency appreciation, and increased prices of raw materials, the low-cost advantage in the manufacturing industry had by 2014 been seriously eroded. Competition had intensified together with a shortage in qualified labour. As both .....more
|
Crisis at the Bally Wedding Dress Company - Teaching Note |
作者姓名:Jiqing Zhu; Paul W. Beamish; Lu Yun; |
| 商品編號:8B15M117 |
出版日期:2015/11/26 | 內容長度:8 頁 |
Teaching note for product 9B15M117.
|